Hotmail’s Graymail: Their Plan of Attack
Hotmail started rolling out new graymail features on December 14th. Get the details. Inbox providers are constantly improving the tools, methods and algorithms they use to help filter spam, organize...
View ArticleAccessibility Challenges in Email Design
Email has a bad habit of being a rule-breaker, making it tough to translate best practices for the web into an email-friendly format. Resources intended to improve or enhance a user’s experience on the...
View ArticleAre Tablets Taking Over?
When Apple launched the iPad in 2010, it was a huge success. Without many comparable competitors, the iPad enjoyed a large slice of market share for many months. Recently, the tablet market has widened...
View ArticleDesigning the Perfect Call to Action
Every email you send should have a purpose, and that purpose should be reflected in the call to action (CTA). If you’re not sure what your call to action should be, ask yourself the following...
View ArticleWhy Do Email Designs Break?
A guide for when email rendering goes wild Ever wondered why emails break? Most of the time, we chalk rendering issues up to poor HTML and CSS support from email clients. Turns out they’re not always...
View ArticleA Closer Look at Email Engagement
Reputation and engagement are increasingly important factors when it comes to reaching your audience through email marketing. Running your emails through Litmus’ spam filter analysis tool can give you...
View ArticleEmail Client Market Share: New Stats
We’ve taken another in-depth look at our aggregated Email Analytics statistics to examine how subscriber open behavior is changing. I’m always shocked to see how quickly subscriber behavior changes,...
View ArticleSaving Email for Later: Opens Across Devices & Environments
Mobile opens are growing rapidly. In the last year, emails opened on mobile devices more than doubled, and have increased 80% in the last six months alone. A common assumption many of us make is that...
View ArticleThe Foundations of Coding HTML Email
Creating HTML emails that will look awesome on the dozens of email programs out there is tricky. If you’re new to the email world (or have picked up HTML in the last several years), learning how to get...
View Article16 Tips for Troubleshooting Your HTML Email
Coding HTML for email can be tough. If you’ve missed even just a closing tag when coding, your entire email can be sabotaged. If you’ve included video, Flash, rollovers, JavaScript or even a simple...
View Article8 Email Design Factors That Influence Action
What influences your subscribers’ willingness to open, click, and interact with your email? From subject lines and “from addresses” to images and landing pages, they all play a major role in...
View ArticleMobile Email Opens Increase 123% in 18 Months
We’ve seen some major changes in mobile email opens in the past year and a half. As of September 2012, 38% of all opens were on a mobile device, compared to only 17% eighteen months ago—that’s a 123%...
View ArticleSend It Forward: Get Your Emails Shared
A successful email marketing campaign should encourage its subscribers to take some sort of call to action. An even more successful email does that, but more—it persuades the reader to share the...
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